Alex Chua

CREATIVE DIRECTOR

Alex Chua is a Technical Educator and Creative Director at Trove Hairdressing, celebrated for his expertise in advanced coloring, precision cutting, and innovative perm design. With years of experience as both a stylist and mentor, Alex has trained and inspired countless professionals, building a reputation as a leader who blends artistry with technical mastery. His vision is to create hair that is modern, personalized, and effortless—styles that empower clients to express their individuality while remaining practical for daily life. In education, Alex is equally dedicated, developing structured training programs that elevate industry standards and nurture the next generation of stylists. Driven by creativity, discipline, and a passion for sharing knowledge, he continues to shape not only stunning transformations in the salon, but also the future of hairdressing. My craft has been recognized with international accolades, including: · MILBON DA PRO GRAND PRIX (2023) · Milbon DA inspire designer award (2017)